Vampires are huge! ... Not like  that, you pervert. Yeesh. They're dead, so technically they should be  able get it "up" anyway. Rigor mortis doesn't work like that.
*crickets chirp*
Alright, let me back track here.
Vampires  are hugely popular right now—a bit too popular for my liking. I almost  feel like vampires have been overdone, which makes me sad. I hate when  people (crazy fans) take over a fandom that I really like and  overdo it to the point that it's intolerable.
On  the other hand, a person could argue that vampires have not been  overdone because they have been reinvented in so many ways. I can sort  of see this and agree to some extent. I mean, three of my favorite books  series have are centered on vampires, but they each have 3 very  different concepts of vampires or vampire-like beings. So, I'll give the  opposition some credit to that. I also see that it's necessary to  reinvent the vampire to keep them fresh (as fresh as the undead can get)  and for the sake of originality.
The  clearest reinvention of vampires has been the romanticized versions,  which has been all the rage as of lately (well, not exclusively  recently: Anne Rice’s Vampire Chronicles). I have only seen a few recent  films or books that portray vampires as real monsters. These  romanticized, or over-romanticized vampires, have become the  protagonists in stories and movies instead of the external danger. They  are made into intelligent beings with likeable traits. They have  redefined badass in terms of enormously strength/powers, and they can  kick ass better and faster than a zombie kung-fu master on steroids.  Vampires have become sexy (which is a bit ironic since culture in North  America defines beauty as having a golden tan or ethnically light brown  skin tone – not the translucent white of a corpse). I also see vampires  as advertising for paranormal-themed entertainment: “Become a vampire!  Be forever young, gorgeous, and super smart!”
(Why  are the scholars get bitten? Don’t you think the book-smart people  would have read up on this or and known the signs of a vampire sighting?  Or are vampires now super intelligent because is there nothing better  to do than study with those extra years of longevity?)
I’d  be lying if I said I did not see the appeal of this portrayal. In fact,  I like reading paranormal stories that include vampires, especially  romantic paranormal novels (likely the most romanticized of all). But I  can't stand paranormal romance novels that treat vampirism like a fad,  something that is completely idealized with barely any negative  side-effects. Oh, there are many I could mention (Twilight series  included), but I’m trying to keep this post as short as I can.
What  the hell is that?! Honestly? Most chick lit paranormals probably don’t  go that far, but I would not want to read any book that’s anything like  that. People have taken the monster out of the vampire! Not cool. Much  as vampires have been overdone in general, they have been overly  romanticized almost beyond the recognition of nosferatu or Dracula.  Where's the gore?! The angst (but not too much)? The berserker craze of  blood lust that can never be satisfied? The disregard for human life?
I’m  not too big into these new-age vampires. The real old school vampires  were killing machines, monsters, capital E-vil capital M-onsters. Think Dracula, Stephen King's 'Salem's Lot or  Ann Rice's Vampire Chronicles series. Although Buffy the Vampire Slayer  TV show became romanticized to an extent (ex: Angel, Spike), the  premise of the show is still to kill off vampires with the  generalization that all vampire are monsters, i.e. Evil.
Nowadays, there are even people who wish they were vampires. There’s a whole vampire underground subculture (freaky)  that began long before Stephanie Meyer began to dream up Twilight. Of  course, these people wanted the bad and good of vampires, the monsters  with power and intelligence. They do not intend to become a vampire and  be a perfect being. They see vampires as scary.
One  of the reasons I think much of our cultural fear of vampires has abated  is because of how prevalent violence and blood is in present American  culture. Back in the day, vampires were terrifying because of the huge  AIDS scare. Think about the associations: vampires > blood >  disease > death. In a way, HIV AIDS was/is a vampiric disease; it  eats away at the immune system, the body, sucking up the victims'  energy, life force. The point is, blood and disease was scary business  which generated much more fear and panic than worry about today's  advanced viruses and diseases.
Bringing  this full circle, I will leave you all on my ever pondering question of  cultural impact. What has this done to American culture? And what has  shaped American culture to accept the monsters/villainous characters as  more likable than the heroes & heroines?
Interesting thoughts. Just been debating a similar Facebook thread. Your blog post showed up in a Google search.
ReplyDeleteHere's my take on it:
Gothic horror has always allowed us to pity 'The Other'. Somtimes we are even encouraged to identify with it and empathize ('There, but for the grace of God...')
But its raison d'ĂȘtre is catharsis. Horror is primarily Aristotelian tragedy, the release of anxiety through fear. This catharsis reinforces our identity in the world of 'The Normal'. However, when fear of the monster is usurped by envy, this suggests that we have become dissatisfied with (or even afraid of) normality.
The romantification of vampires (and now even zombies) is a predominantly Chick Lit led trend. So the real question is: why have women become afraid of normality and fallen in love with monsters?
I suspect it's something to do with 'taming the beast' as a kind of Byronic guard dog. The new monsters are effete, consumptive poets - pale and interesting with tortured souls. But they're still capable of violence. And I think that hits the fang on the jugular. When the world of 'The Normal' collapses into violence, men are the new monsters - and monsters are the new men... :/